About Dan Ahrens
Dan Ahrens’ experience with sales process began in 1993 as a sales VP directing inside and outside sales units with the $40 billion financial services company, Great Western Financial Corporation. There he implemented a sales process enabling his sales units to consistently perform in the top 10% of the company. In 1996 he formed his own sales performance company and became a certified Solution Selling® provider. In 2002, he made the move to CustomerCentric Systems® in order to bring more value to his existing and future clients.
Over a 15 year period prior to that, Dan held corporate sales and sales management positions in a variety of industries where, in addition to achieving individual awards as top revenue producer and sales manager, he managed special projects such as implementing sales measurement & reporting systems, designing incentive ≈ compensation programs and opening new sales regions.
In total, Dan has worked with over 60 companies worldwide; hardware and software companies like IBM, Borland/Inprise, Sybase, Amdahl, Rockwell Automation and Business Objects; consulting firms such as PriceWaterhouse Coopers; and financial services companies like Farmers Insurance, SelectQuote Insurance, Fifth Third Bank and Bayview Federal Bank.
Dan has experience working with the varied and local needs of international clients from the UK, Europe, the Asia-Pacific region, and the Middle East. However, being a resident of the San Francisco Bay Area since 1964, Dan is also experienced in helping Silicon Valley technology start-up firms establish strong sales operations and successfully ramp up their revenue production. One of his most successful start-up clients was able to grow to over $30 million in sales within 2 years after implementing their sales process.
In todays highly competitive technology market, Dan consistently helps his clients turn the way they sell into one of their most powerful competitive advantages via his sales process and change management expertise.

